Home Staging Handbook Ebook

Home Staging Handbook

Ready to sell your house faster, for more?

• Disappointed by your property's valuation.
• Wondering why your home's not getting any viewings.
• Confused because you're getting viewings but no offers.
• Overwhelmed by the thought of preparing your home to sell.
• Thinking of starting your own Staging business.

The Property Coach™ Home Staging Handbook

In 2009 with housing markets world wide slowing down, there's never been a more important time to ensure that properties are perfectly presented for the viewers.

The Home Staging Handbook shows you how to get your home ready, for selling, fast!

Great advice with loads of before and after photos to help show you how to prepare you home ready for the selling or rental market.

Home Staging! What's that?

Home staging, (home restyling, property presenting, house doctoring, home fluffing) is the art of decorating a home to sell more quickly and for more money.

Home staging is a process that brings out a home's best features, minimises anything that may be seen negatively by potential buyers and then decorating & accessorising it for the right target market.

Roll your mouse over the picture below to see the difference home staging makes!

What's In The Home Staging Handbook? - How will it help sell my house? Everything you need to know to get your home ready to sell.

The Home Staging Handbook is like a recipe book that will show you everything that you need to know about preparing your property for the house selling, letting or property rental market.

The Home Staging Handbook will fast track your understanding of how to take control of your property and prepare it for those all seeing buyers or renters.

Chapter 1 - What Is Home Staging?

• What is 'Home Staging'? - Why 'staging' and what does it mean?
• Why does it work? - How todays buyers differ from buyers in the past and why staging can help you sell or rent.
• Who is this course for? - Why staging isn't just for people selling a property.
• Who needs to 'Home Stage'? - If you think it's just for properties that have stuck on the agents books, think again.
• Why does it help? - Understanding why a buyer or renter chooses one property over another.
• How is it done? - Looking at the logical process behind staging a home to sell or rent. We step inside the mind of your potential buyers and find out what they are looking for.
• Getting started - Enough talk, it's time to take action!

Understanding the Home Staging process is essential if you are going to prepare your home for the selling or rental market.

Chapter 2 - First Impressions Count!

Seeing your property through the buyer's eyes!

• Why is the first impression so important? - Get the first impression wrong and you could jepordize the whole viwing.
• When does the first impression happen? - You might think that is is on the doorstep, but you'd be wrong.
• Why the first impression is not just about the 'Front Garden' & 'Hallway'.
• Case Studies & 'Befores & Afters'

Chapter 3 - Time To Utter Clutter!

Getting to grips with your stuff and making sure that it doesn't clutter a viewers mind.

• What is 'Clutter'?
• How clutter hurts your sale.
• How does clutter happen?
• How to handle the clutter.
• Keeping it all under control.

This chapter answers all the questions you have on how to handle your clutter.

Chapter 4 - DIY or Did It Yesterday!

Making sure your home's in good order - Why it speed up a sale & achieves the asking price.

• Why DIY & good maintenance is important when selling or renting.
• What affect poor maintenance has on the potential buyer or renter.
• How to assess the 'State' of your property and plan the maintenance.
• Use the action plan and checklists to create your essential DIY to do list to ensure your home is ready.
• Leaving DIY jobs undone, in the hope that you can sell your property and leave those tasks for the next owner is a BIG mistake.

Buyers want pay top prices for tatty homes.

Chapter 5 - Big Personalities Don't Sell!

Taking 'you' out of the property and why it's so important.

• What is 'too' much personality?
• How do you identify whether your home has too much on show.
• Why it puts off the buyers or renters - Why you need to 'get inside' your buyers mind.
• How to tell if you're showing too much personality?
• Some easy tips to find out what your viewers might think as they walk around your home.
• How to get to grips without losing the soul in your property - How to take 'you' out of the property but still maintain it's soul.

You love your home because it is an extension of you and your personality, but when you're selling it isn't your personality that's for sale... it's your home.

Chapter 6 - What's The Focal Point?

Finding a room's 'Focal Point'

• What is a focal point? Understanding one of the most important elements in home staging.
• How the focal point influences the way viewers feel about your property.
• How focal points dramatically effect how buyers feel in each room.
• What are good examples of focal points and what you should never use as focal points!
• How to decide on the focal point for each different room and how to make the most of them.

A rooms 'Focal Point' is where, on entering the space for the first time, your eyes naturally gravitate towards. This not only gives the room a central focus, but also gives anyone who enters the room, something to focus on, pause and relax. Often the 'Focal Point' is not noticed consiously by the viewer, however subconsiously it has a great effect.

Chapter 7 - Defining The Space

Making sure that viewers see your home from all the right angles.

• What is defining a space?
• Why poorly defined spaces confuse the buyer or renter.
• How to define different rooms in the home.
• Improving the flow of space in the property.
• Action plan and case studies to show you how to define the space in your property.

Buyers can be easily confused by what they see when they are viewing your property, that's the last thing you want to do.

A confused buyer can feel uncomfortable in undefined spaces, end up being distracted by negative issues and barriers that they confront while walking around rather than focusing on the positives of your property.

Chapter 8 - Does That Smell Sell?

Using all of the senses when preparing your property for those viewers.

• What are the 'subtle, silent, stimulators'?
• How viewers are subconsciously affected by them.
• Why ignoring the senses can harm your sale.
• How to use the different senses to enhance the feel of your property and seduce the viewers, silently.
• Use the action plans and checklists to handle everyday issues while your home is on the market.

Our subconscious plays a huge role in the 'Buying Cycle'.

Chapter 9 - What's The Best Selling Colour?

Creating harmonious colour schemes that makes the most of your property.

• Why colour affects the sale or rental of the property.
• Learning how to harness colour when showing your property.
• How to approach colour using a simple technique that works every time.
• What colours work best where.

For many colour is the biggest stumbling block when preparing a property to sell.

Chapter 10 - Making The Lighting Inviting!

Using light to accentuate the positives in your property.

• How light affects the buyers reaction and feel to a room.
• Understanding this most underused element to revitalise your home and give it the 3 'Ws' - Warm, Welcoming & Wonderful.
• What are the different light sources and how to use them to enhance the feel of the property.
• Ideas on making every room inviting using the lighting.

Getting the lighting right in your property can create a wonderful environment that really wins the hearts of the potential buyers.

Getting the lighting wrong can create dreary, gloomy, stark and unwelcoming spaces that people will quickly want to leave.

Chapter 11 - Accessorising & Dressing Your Home

Turning ho-hum rooms into 'Wow' spaces.

• What is 'dressing a property'? understanding what you are trying to achieve.
• What are accessories? - How to choose the right sort of things to dress your rooms.
• How to accessorise your property to bring all the elements together and knock those viewers socks off.
• How to 'Accessorise & Dress' every room in your homs - Specific rooms and how to dress them.

Need help in dressing shelves, sofas, beds, bathrooms, kitchens, walls?

Chapter 12 - It's Showtime!

Time to let those eager buyers take a look

• What to do once you've finnished preparing your home for the viewers - What Now?
• Buyers are coming to take a look - How to handle those viewings.
• Keeping everything looking perfect - What to do in preparation, during and following the viewing.
• It's still your home - Letting strangers into your home has some security & legal considerations, we take a look at them.

Congratulations you've made it to the top of the hill... but it ain't over yet, not until the ink has dried on the legal documents.

This chapter helps you prepare for the period after you've finished preparing your property for the viewers but before you've actually sold it.

Some of the areas covered

• How you keep your home ready and in tip top condition even when you are living in it every day.
• How to handle vacant properties. Properties that are vacant while they are for sale have their own issues. We help you to avoid the pitfalls that often arise in empty properties.
• Handling communal areas and neighbour issues. These can often be tricky areas but we show you how to tackle messy communal areas and 'no mans land' and the unsightly neighbours front gardens.for sale while they are.
• Ensuring that Estate Agents show your home so that viewers see it at it's best.
• Dealing with security issues while your property is for sale.

Don't loose the sale by ignoring the dangers during the viewing period.

The Home Staging Handbook Features:

• Audio introductions to every element of home staging.
• Over 1000 full colour images to help illustrate and emphasise each point.
• Real life home staging case studies to help clarify how to use each element in the course.
• Interactive photos that show you more than static printed photos can.
• Assessment forms to help you plan the work you need to do to stage your home successfully.
• Checklists to help keep you on track.
• Action plans to help you put what you're learning, in the Home Staging Handbook, into practice.
• Resources that allow click through to websites, helping you find more information & products.
• Realistic and achievable home staging ideas that you can do.
• Down to earth, practical advice from a home staging professional who 'does' as well as teaches.

More...